Business As Unusual charts the story of Roddick and The Body Shop. Roddick Tackles a wide range of personal and political issues from self-esteem, to human rights abuses within the context of corporate behaviour. Roddick explains that you can make a profit and make a positive contribution to the community; you can trade on a global scale and you can stick your neck out with campaigns for human rights, whilst opening scores of shops a year.
INFO BUKU
Judul: Business As Unusual: My Entrepreneurial Journey: Profits with Principles
Penulis: Anita Roddick
Penerbit: Collins Publisher
Edisi: 2005
Halaman: 295
Dimensi: 13.2 x 19.7 x 1.7 cm
Sampul: Soft Cover
Bahasa: English
Kondisi: Buku Bekas Koleksi Pribadi
Harga: Rp. 140.000
Call No.: 920/Rod/b
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